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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
Page: 135
Format: pdf

How can you realize the value of content while planning for its long-term success? David McGillivray and the Big Lottery Fund Scotland to develop the web platform and social media content strategy for the Celebrate funding programme for the Glasgow 2014 Commonwealth Games. This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. More brands are bringing more content in their web presence – to help customers make the right choice. So go forth and multiply your audience with your own content strategy. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Develop brand communication strategies, including web, digital and social media strategies and content that build and sustain trust and support to our overall business objectives. Journalism needs more content strategists, particularly strategists with training or experience as a journalist. Let's redraw the quad and give the strategic core the place it deserves. How to harness the web by using compelling online content. By writing great content with no keyword stuffing, the aim is that people will gladly share your links – so you need to make sure that you use eye-catching headings and that you give real attention to quality. Help users play with the features on teh site, help them discover. You've ignored the core of your web content strategy for too long. If a management consultant and a website copy writer got married, then Content Strategy for the Web would be their first child. Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose.